SVdPLA’s New Brand Identity
Big changes are happening at SVdPLA, and we’re excited to share them with you.
Today, we’re introducing our new Brand Book, which brings together updated language, visuals, and tools that clearly connect all of our programs into one unified identity. While many people know us for our thrift stores, Vincentians know we are so much more—and this refresh helps tell that fuller story.
Our new identity makes it easier for volunteers, program participants, donors, and shoppers to understand how every part of our work fits together, and how discovering us through one doorway can lead to deeper engagement with our mission.
At the heart of this refresh is our new tagline, For Good—a reflection of our commitment to compassion, long-term service, and lasting impact. Paired with our new campaign, Good Looks Good on You, it shows how every thrift store purchase helps fuel social services across Los Angeles.
With new colors, renewed energy, and a fresh look, our brand has evolved—but our mission remains the same.
To learn how to get a custom Conference or District logo, please reach out to your District Coordinator.